LONDON: In a bid to inject some creativity into conventional and often ordinary business meetings, Crowne Plaza is laying fresh green grass in conference rooms at a number of its hotels across the UK and Ireland.
The new rooms, filled with living grass, aim to inspire creative thinking among business guests by helping them step away from a conventional office environment into an unconventional space.
According to research from InterContinental Hotels Group (IHG), which owns a stable of brands including Crowne Plaza, forty per cent of professionals lose focus within the first 20 minutes of a meeting, often as a result of their lifeless surroundings.
The grass-filled meeting rooms are being trialled at Crowne Plaza London Docklands, Crowne Plaza Glasgow and Crowne Plaza Dublin Northwood. They are available from today (Monday 16 August) for one week (until Friday 20 August).